In either case, EA will certainly not want any third party making money off of FC 24 Coins Ultimate Team cards. The company has made it clear it will do all it can to entice players into buying player packs. At one point some players alleged EA was purposefully nerfing FC 24 Ultimate Team cards to sell more packs. The overall situation has been a soft spot for many players.

While there are plenty of gamers who enjoy FIFA 24. EA hasn't instilled the best confidence and trust with the game's player base. If the insider trading-style allegations turn out to be true, it could further foster distrust of the game's developers. EA has already been hit with fines for its loot box practices, and this controversy could open up EA and EA Sports to more legal trouble.

FIFA is a franchise from Electronic Arts that is well known globally, if for nothing more than gracing platforms with the likeness of footballing legends and the sport itself. One aspect that has recently been under fire from FIFA 24 is the Ultimate Team mode, where some have argued that the worst of loot boxes and gambling come center stage in a title intended for all ages.

Electronic Arts works to encourage players to purchase card packs that could contain a player to improve gamers' teams. EA has registered patents where it ensures that players that don't spend are matched with those that do, potentially leading to losses and encouraging gamers to open their wallets. The franchise is under fire on an international scale, with Electronic Arts receiving fines from the Netherlands for gambling, while being held under intense scrutiny from the United Kingdom's House of Lords.

Last night, an image went viral, allegedly leaking a black market for cheap FIFA 24 Coins Ultimate Teams, where an Electronic Arts employee was offering extremely rare cards at high prices. Prices were $2.500 per pack for the Team of the Year, yet this was statistically far cheaper than if the players found the cards legitimately.